If you work in a team, you can assign idea categories to different team members. For example, give backlink ideas to your link builder, content ideas to your content writer, and technical SEO ideas to your developer. Although Google has become more sophisticated, it still heavily considers traditional SEO elements, such as specific keywords on your page. The tool generates a list with automatically clustered groups of topics and subpages.
How to do SEO: Technical optimizations
Optimizing the videos by right keyword density, attractive title, correct transcript, and metadata helps in achieving better ranking. In the year 2025, Search Generative Experiences, AI overviews for the pre-filtered content, replace ordinary links in the SERPs and sit above organic search results. Such AI-friendly answers gather information from the most popular web resources, offering users brief and comprehensive responses. Of course, to get into these overviews, businesses need to concentrate on creating the best quality, readability, relevancy, and structure of the content that addresses the users’ intent. Community-based sites such as Reddit and Quora are favorite spots of Google that changed SEO strategies in 2025.
Once you select your long-tail keywords, you’ll add them to key places on your site. This integration will help you rank in relevant search results for those keywords. When creating your custom SEO marketing strategy, you’ll want to focus on these elements to improve your SEO and return on investment (ROI).
Consider on-page SEO, but not everything you publish has to be search-friendly.
The value of resonating in the current digital ecosystem has skyrocketed and it’s only going to continue as the web gets flooded with more digital noise. Not only are you going to have to resonate more because of this exponential increase in noise, but because offline experiences are a driving force like never before. I invested a lot of time building out a rudimentary website, contracting out design and brand work, and piecing together a local SEO strategy. To date, leads from that site have resulted in less than 5% of my revenue. If you’ve noticed traffic drops, you can easily show the dates of these SERP feature launches overlaid on your performance.
They also need to think it’s compelling to their audience if they’re going to publish it and SEO Anomaly credit you with a backlink. According to North, you can get a strong head start on your keyword research simply by reverse engineering a few of your top competitors. Samantha North, content strategy consultant and founder of Content Foundations and samanthanorth.com, shares her top four keyword research best practices with us below. I was an office admin for work, but in my spare time, I was building my own website and learning about blogging. As my ‘home’ journey progressed, I realized my employer didn’t cover SEO or blogging nearly as well as they could.
That said, there’s a delicate balance to be had with ALT tag optimization. And, your main priority should always be to use this element to make your content more accessible for end users rather than more optimized for search. That’s why SEO work starts with discovering what phrases potential buyers enter into search engines. Then, it must scan them to understand their topics and identify their keywords. For example, 86% of consumers say search engines are the best way to get information. And, across all generations, people overwhelmingly use search engines to get answers online.
It’s clear that Google wants to feature real, authoritative brands at the top of the SERPs (which is also clearly helpful to increase CTR and optimize conversions). Everywhere your customers go to learn about your brand and offerings, they’ll be able to do so with video. Learn how to get to page one with this tip from Paul Andre de Vera. Get into the right mindset with these tips from Debbie Chew and Ray Saddiq. There are a lot of good people in our industry who will give you some of their precious time to help if they can.
Common types of SERP features include images, FAQs, knowledge panels, and featured snippets. Open the Keyword Magic Tool, enter the topic (keyword) for suggestions, and click «Search.» However, conducting more in-depth keyword research is advisable. By default, the results are sorted by Topic Efficiency, which indicates a topic’s search volume relative to its difficulty. But you can also choose to sort the cards by volume or difficulty.
- AI tools are pretty good at handling some parts of your content creation.
- Encourage happy customers to leave reviews on your Google listing and other review sites.
- Keywords with lower difficulty give you the best chance of ranking well and gaining visibility on classic Google as well as in AI mode.
- In this guide, we’ll walk you through the steps for creating an effective SEO strategy that aligns with both search engine algorithms and user expectations.
- People aren’t looking for a protein shake recipe; they want to buy some powder.
In this guide, we’ll take a look at how to transform this knowledge into a sustainable SEO strategy that can bring great results in the long-run. Using behavioral insights ensures your site is optimized for user needs and expectations. For example, research indicates that displaying business customer logos on your website can increase conversions by up to 400%. Strengthening trust signals like these can make a substantial difference for your business. Brands that know how to use AI to create better content, not just more content, are the ones that will win.
Internal linking has always been an important (and easy!) ranking factor for SEO, and it continues to be for the coming year. Thus, the search engine has become conversational, so you must optimize your website for voice search. Hiring a full-service SEO agency is typically a significant investment, but it also provides the most comprehensive support. Agencies offer a team of experts who manage all aspects of your SEO, from strategy and content creation to technical SEO and analytics. Costs can range from $1,500 to $10,000 per month or more, depending on the agency and the scope of work.